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When did it Happen is a site dedicated to the history of Brand Names.  Whether you want to know when and where the first McDonald's opened or when the Honda Civic was introduced, you can use this site as a research tool. 
 
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The Decline of Brands
By James Surowiecki

Sure, there are more brands than ever. But they're taking a beating - or, even worse, being ignored. Who's to blame? A new breed of hyperinformed superconsumers. (That's right - you!)

Read the whole article here

 

 

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